international magazine
06 / 2008

Nine years later...
BP opens a complex in Kyiv

The world renowned brand has come back in the Ukrainian capital on busy Brovarskiy Boulevard. In contract to the 1990s, when BP had a small Kiev representative office, the yellow and green brand today makes its moves from inside the British-Russian holding, TNK-BP. Kiev is the third city in the CIS after Moscow and St. Petersburg where the easily-identified complexes have opened. The expectation that mounted behind the two-month advertising campaign justified itself in full. On 11 June, guests at the ceremonial opening saw a site unlike any other in the country. The happy owners of the complex said they were firmly intent on opening another 13 such sites in Kiev by 2011. Apart from the capital, the operator wants to expand in Donetsk and Dnipropetrovsk.