international magazine
08 / 2006

Shell develops retail

In late July, Kyiv residents saw the first classic Shell filling station opened on Bratislava Street. The very same Shell as anywhere else in the world. Shell representatives who took part in the grand opening said the main difference patrons would find in the re-outfitted Alliance station was not on the surface, but inside service. Shell is not yet going to try changing the quality of Ukrainian fuel, but promises to direct most of its efforts at quality control. A group of Shell experts from Shell's Bulgaria department will be in charge of marketing the new chain of filling stations.