international magazine
11 / 2004


THE DRIVING FORCE
Marketing as the key element behind Mazeikiu Nafta's success



OilMarket has already focused on the successful marketing of Lithuania's 300,000 b/d Mazeikiu Nafta (MN) refinery (OilMarket 2004, No. 10). It is the marketing staff which dictates the pace of refinery operations and enables the unit to be flexible enough to meet market needs. Combined with an advantageous geographical location, this makes the MN refinery one of the dominant players on the regional products market. Today we focus on key elements in MN's marketing success.